Look Younger

Can you imagine looking THIRTY YEARS YOUNGER...

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The "Five Rituals" are a series of simple, yet precise body movements. They were discovered back in the 1930's - inside a remote Tibetan monastery, high up in the Himalayas.

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But that was then.

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Only a handful of individuals know about the Five Rituals -- and use them daily to keep their eternal youth. Individuals such as actor Martin Sheen, author John Gray, and self-development expert, Bradley Thompson.

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Subject: I have unlocked the code (enclosed is the combination)

Hi

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Want to build your Twitter followers list virally?

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starting to work already. :)

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Thought it might interest you.

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Parents Guide to Buying a Puppy

A Parent Guide to Getting A Puppy

How cute is it? Your little comes up to you and asks for a puppy.
You would love nothing more than to get them in the car and go on a little mission to find them a pup.
It would be so much fun and exciting!

There are quite a few details you need to take into consideration.

What type of breed is best for your family?
Would you like a small dog? A Medium dog? A large dog?
Is this type of dog territorial? Is this breed good with children?
Does our everyday lives have time to give this dog proper attention, training and love?

A puppy isn't a novelty so the kids can get a kick out of him/her
You are actually adopting another child: another member of the family.
You will be mommy or daddy to this pup and will have another responsibilty.
Can you handle it?

Okay, then, here are a few tips for the do"s and dont's when searching for a pup.

Tip #1- Decide on the breed that best fits your family.


#2- Do your homework on that particular breed. Know the genetic problems this breed could develop.


#3- Visit with some reputable breeders


#4- Make sure the parents of the puppy are cleared for the possible genetic problems/ eg/ hips, heart. eyes. elbow.k ect.
knees ect.


#This is important! It is the computer age. Confirm that the papers and certifications are genuine. If you never had this experience you will believe anything the breeder will show you.


#5- Do not bring the child or children with you the while you are shopping breeders. If you do you will end up buying on emotion. Face it: all pups are cute! This could end up being a costly mistake.


After you know which breeder you are going to get a puppy from then you can bring the children on the next visit.


#6 Do not bring a puppy home for Christmas. Think about it... The house isn't in it's normal routine. Everyone is excited. Company in and out or you are traveling here and there and the pup gets lost in the midsts of things. It is overwhelming for the puppy.
A good breeder will not want their puppy to be a Christmas novelty. If you are buying a pup for a christmas present then what you can do is put a picture of the puppy with a little note in their stocking. You can add puppy toys, their bowls ect.
Once everything settles down; then it is time to go pick your puppy up.


#7-Have a vet appointment scheduled for day of pickup.
Explain to the vet's office that you are bringing home a new puppy and want to have them checked.


#8-Do enroll in puppy kindergarden. Bring the children with you. This way everyone learns to be on the same page. It also teaches the child confidence when handling a dog. Believe me: a puppy knows who the little one is in the family,
Once you are in puppy school you will have support from the instructor and other puppy owners in the class.

Best of Luck to you and your new baby!

On Line Legal

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Online Legal Protection

Why Internet Marketers Need More Protection
From the moment you first connected to the Internet, you have probably been told that you need to use security measures to protect yourself. This is something that all Internet users face all of the time. There is a great deal more to protection for Internet Marketers however.
Internet Marketers need more protection than that average user simply because they have more to protect, and of course they have more at stake. The average user may use their personal computers to shop, play games, or to surf the Internet. As an Internet Marketer, you probably do all of those things, but you also operate an entire business online.
A hacker can easily break into the email that is associated with your website, read your mail, and use that account to send thousands of spam emails out – all in your name – between the time that you turn off your computer for the day and fire it up again in the morning. They could even do it while you are taking your lunch break – or while you are sitting in front of the screen working.
They may also manage to break into the databases on your website and obtain all sorts of private information concerning your customers. Either of these actions could literally put you out of business in a matter of hours – or minutes. This goes far beyond protecting your own personal credit card information or identity. This is basically about protecting everything you’ve worked so hard for.

The average user worries about computer viruses and protecting their identity. You have to worry about protecting yourself from computer viruses, protecting your website from malicious acts, protecting your customer’s information, and protecting yourself legally. You would be surprised at the number of Internet Marketers who have failed to take these security measures.
The average user has the luxury of remaining totally anonymous on the Internet. The Internet Marketer does not have that option. There is a great deal of information regarding how to protect yourself from identity theft later, but this is another reason that Internet Marketers must use even greater security measures.
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Internet Marketers have information that potential identity thieves want. You have customer names, billing addresses, phone number, and email addresses.

Online Legal Protection


You may also have credit card numbers, however, most payment processors are designed to encrypt that information, and there have been few instances where thieves have been able to obtain this information through a merchant’s payment processing gateway. But the other information will give the thieves a head start regardless of this.

Aside from your own personal information, a thief or hacker is interested in the information that you have because of the customer information. Your customers trust you to protect that information with everything you have, and therefore, more security is required.
Then there is the legal aspect of your business. You need a disclaimer so that customers can’t expect the impossible, or the not-so-average results, fail to get them, and then turn around and sue you because they didn’t. There has always been a great deal of hype on the Internet, and now, there are laws to protect consumers from that hype. A disclaimer is necessary.

You also need a Terms of Service, or TOS. This serves to protect you and your other customers. It basically tells customers how they are to behave while using your site and this is typically more geared to sites that are community based – where customers interact with each other. Both the TOS and the disclaimer are covered in greater detail later.

You also have to protect your rights to any product that you create. This is especially difficult if you are dealing with information products, and it is a source of concern for most information product creators.

You also have to know how to use email properly, so that you not only protect your email account, but also because you need to ensure that you are following the law, and not putting your entire business – or your reputation – in jeopardy. Product rights and the proper use of email are also covered later.
It sounds like a great deal of work and worry, but the honest truth is that once you know what needs to be protected, and how to protect it, it isn’t overwhelming or hard. It is just a matter of doing it. It is also a matter of keeping up with some basic technology advances, and also keeping up with what is going on in the dark world of hacking.

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As an Internet Marketer, you have to think about protecting your computer, your website, and you information much like locking up your store at night and setting the alarm. Think for just a moment about a physical business. They have a good lock on the door. They have an alarm system. They probably have security cameras inside. They may even have a panic button that will quietly summon the police if there is a problem.

Online Legal Protection


This is the kind of security that you need for your Internet Business – and without it, you are opening yourself, and your customers, up to a world of problems. So, now that you know you need the added protection, where do you start? You start with understanding how to protect your identity, in the Internet Marketing world where anonymity isn’t really allowed.
You Can’t Be Anonymous

Average users do more than protect their computers. They are also taught to protect their identity. This has a two-fold purpose. First, it protects them against identity theft, and second, it protects them in the physical sense. Unfortunately, Internet Marketers cannot be anonymous and expect to remain in business for long, even if they manage to get their business off the ground in an anonymous way.

This is another reason that Internet Marketers have to be even more cautious than average users – they can’t be anonymous in most cases. Your name will be out there – hopefully in bright lights – but there is still a way that you can protect yourself from identity theft.

While your name must be out there for the whole world to see, this doesn’t mean that other information must be made available. Most Internet Marketers are very open about where they are physically located in the world. They have to be, because the CAN-SPAM act requires that they include their business address in every single piece of commercial email that they send out.

Furthermore, you can’t use a post office box. The law requires you to use your physical address. Most Internet Marketers work from home. What this means is that a potential identity thief not only has your name, but they also have your home address. An average user would never throw this information out there in the public – you are required to.

So, with your name and address out there for anyone in the world to find, how does an Internet Marketer protect their identity?
They do it the same way that everyone else does, but with a great deal more caution. Never store your credit card information or banking information online, for starters. Second, never give out your social security number, or any personal information that is not required from you during the course of business.
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Online Legal Protection


Remember that you are already a target because your name and address are out there. If you keep that in mind, you will find that you are more cautious about sharing other personal information. In fact, you may be more cautious than the average user, as you should be, and therefore better protected from identity theft.
Finally, always look to see who is looking. While most people are urged to check their credit report annually, an Internet Marketer would do better to check their credit report every three months. This way, you will be better able to stop identity theft before it gets out of hand, and you find yourself in thousands of dollars worth of debt!

Start With Basic Security Measures

Just as average users use basic security measures, Internet Marketers must also use basic security measures. You should think of this as the foundation for all other security measures that you may employ for your online business.
You need anti-virus protection on your system. This virus protection must stay updated at all times. Don’t take any chances with this. Make sure that you are running your virus protection at all times, and that you scan your system at least twice each week.
You need a firewall. Most systems today come with a firewall as a part of the operating system. Make sure that you set the security on your firewall to the highest possible setting.
You need spyware protection. This is not the same as anti-virus. They are two totally different things. Spyware protects you from malicious software that can gather information from you computer system, including keystrokes. Make sure that you keep this up to date, and that it is constantly running.
Your system should be password protected. If someone gains physical access to your system, they can easily install software to log keystrokes, and your spyware protection and anti-virus protection will not catch it. Use a strong password that contains uppercase and lowercase letters and numbers. Do not use common words.
Be extremely careful sharing sensitive information through email or instant messenger. These messages can be intercepted, and the information may prove valuable to a thief or hacker.
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Online Legal Protection


Make sure that your operating system is always up-to-date. Often, software makers – and hackers – find holes in the operating system that would allow a hacker to gain access. When this happens, software patches are created that are designed to close those holes. You may have noticed that your operating system updates itself fairly regularly. If this is the case, make sure that you allow it to continue updating.

If this never happens, make sure that you have set your options for your operating system to automatically update. Without these updates, your system becomes vulnerable. Also make sure that any other software that you use on your system is regularly updated. The operating system isn’t the only thing that can leave you vulnerable!

This brings us to how you use your computer. First, let’s cover downloads. Never download anything from an un-trusted or unknown source. If you purchase a product, you can usually download it without a problem. It is the free downloads that you must concern yourself with.

Many free downloads contain viruses and/or spyware. If you don’t read the license agreement that we all agree to, you really don’t know what is being installed on your system. There may be third party software included that you weren’t expecting. Take the time to read that license agreement!

Use caution when opening email attachments. Viruses are typically sent out this way. Once you open that attachment, if your virus protection does not catch the virus, you are infected. The only way to prevent this for sure is to not open attachments at all.
Of course, since you are doing business on the Internet you will have to open attachments from time to time. In this case, just make sure that you don’t open anything that you don’t expect or anything from people that you do not know and trust.

Use a pop-up blocker. Often warnings that you have a problem with your system may pop-up. These warnings almost look like a warning that your operating system is sending you – but they aren’t. Often, they are malicious ads that will install software. Do not even click on the close button or the ‘no’ button on these pop-ups. Instead, just prevent them altogether with a pop-up blocker.
If your pop-up blocker does not prevent such messages from popping up, press the Ctrl key and the W key on your keyboard if you are running windows. If you are using a Mac computer, use Command and W. Copyrighted by TerryJett.com - 7 -

Online Legal Protection

Beware of phishing scams. These are emails that claim that they are from a company that you most likely do business with, such as PayPal or eBay. They will tell you that you need to go to the site, and sign in for some security reason. If you click the link in that email, you are taken to a site that appears to be the site that you do business with, but it isn’t.

The people who sent this email to you are attempting to gain access to your account with this email and fake website. Look for the signs. First, they won’t address you by your first name, because they do not know your first name. The site that you do business with will always address you by your name.
Second, if you hold your mouse cursor over the link in the email, you will see that it actually goes to a different URL than the one in the email. This is a sure sign that this is a fishing email. Third, businesses such as these would never request you to sign in for security measures.

You may also receive emails warning you about viruses. These are usually hoaxes, and should not be believed. They will give you directions to either avoid the virus or to check for the virus. They may tell you to look and see if a certain file is on your computer, and in most cases, it will be – because it is an operating system file. Do not follow these directions. Instead, go to a reputable security site, such as Norton’s site or McAfee’s site and see if the virus is real first.

Make sure that you are using anti-spam features that come with your email client. These will keep you from being subjected to many virus hoaxes and phishing scams, as well as prevent you from letting potential spammers, or those who supply spammers with addresses, that you have a live address.

Often, spam is not a virus or a hoax. Instead, it has a small html graphic that you can’t see included in it, and when you open the email, the sender is alerted that they have found a live address. By using spam filters, you will actually be cutting way down on the amount of spam that you receive.

If you have a network set up, where you connect multiple computers in your home together, you need the right router. Outsiders can take full advantage of your network if you aren’t careful – especially if it is wireless. If you’ve opted to make files and such available to all computers on your network, those who are basically ‘stealing’ your Internet connection also have access to your files.

To prevent this, make sure that your router has a built in firewall, that each computer on your network is assigned a dynamic IP address, and that you use the security features that are included with your router and modem to keep outsiders locked out of the network.

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Online Legal Protection

As you can see, there is a great deal to securing your personal computer. But once you are set up with the right tools, it becomes very painless and very fast. Just as you purchase the right tools for your online business; it is vital that you purchase the right tools for computer protection as well. This is a business expense that is vital.

Above all, just use caution and common sense, just as you do in your life. If something doesn’t feel right or sound right, it probably isn’t right. If your computer starts doing weird or unexpected things, don’t assume it is just a glitch, or that your computer has a mind of its own.

It could be an indication that a virus, a Trojan, or some type of spyware has made its way to your system, despite your efforts to prevent this from happening. The best thing that you can do at that point is stop what you are doing. Open your task manager and see what processes are running. Make sure that your anti virus and anti spyware are up-to-date and let them scan your system. Find out what caused the weirdness and eliminate it.

Using Disclaimers

Disclaimers are a vital part of any business. A disclaimer serves to protect you in the legal sense, and depending on what you are marketing, they relate to the results that one should or could expect from the use of a service, product, or method.
Disclaimers can be used on websites, inside products, and in email. It is basically a ‘use at your own risk’ statement. Have you read an ebook lately? It probably had a disclaimer stating that the information was for informational purposes only, and that the author and/or publisher would not be held responsible for any results you may receive from your use of that information.
Failure to use disclaimers can result in lawsuits. Don’t think that this won’t happen to you – it has happened to many others, to the tune of millions of dollars.

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A site disclaimer can entail many different things. First, you disclaim the information, stating that it is for informational purposes only, and that you claim not responsibility for the information, or for your visitor’s use of the information. You then can disclaim any endorsements that you make of other people’s
Online Legal Protection
products. Finally, you can disclaim any links that may appear on your website as well.

Many people do fail to use disclaimers, because they feel that they are essentially saying ‘I don’t know what I am talking about.’ This isn’t what you are saying. What you are saying is that this is what you know, but you are not going to be responsible for someone else’s use of what you know.

Email disclaimers also have a variety of uses. They are typically used by corporations, and may cover topics such as negligent misstatements, entering into contracts, transmission of viruses, breach of confidentiality, or it may be a complete disclaimer.
A complete email disclaimer looks like this:
“This message may contain confidential information. It is intended only for the person named in the email. If you are not that person, you should not use, distribute, or copy this email. You should notify the sender that you have received the email by mistake, and delete it immediately. We cannot guarantee that this email is secure or error free. Information could be corrupted, destroyed, intercepted, lost, or contain viruses. We do not accept liability for any errors or omissions in this email message. For verification, please contact us at ABC Company, 123 Any Street, Any Town, Any State, 00000, Any Country, www.website.com. “
A sample website disclaimer looks like this:

“All information contained in this website is intended for general information purposes only. The information is provided by ABC Company. We try to keep the information up-to-date and ensure that it is correct, however, we make no warranties of any kind concerning the accuracy, completeness, suitability, reliability, or availability of the information contained in this website, or any products, services, links, or graphics that may be found on this website. Use this information at your own risk.

ABC Company will not be held liable for any loss or damage, or loss of data from your use of this website, or in connection with this website. This includes indirect or consequential loss or damage.
ABC Company has no control over websites that are linked to on this website. Those third party websites are under the control of their owners, and ABC Company will not be held liable for your use of those websites. By linking to these sites, we are not endorsing or recommending any information or views expressed in the content on those sites. “
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Online Legal Protection
The above disclaimer can also be used for information products, as long as it is altered to reflect the product, instead of a website.
Finally, as an Internet Marketer, you may need income disclaimers as well. An income disclaimer generally states that any results advertised in your email or on your site are not to be considered typical, and that you have no control over how much one might earn from their use of your information.
Here is a sample of an earnings/income disclaimer:
“While every effort has been made to accurately represent the potential of this information/product, ABC Company cannot guarantee how much money you might earn, as we have no control over your efforts or your use of the information. Examples and testimonies used on this site are not to be interpreted as a promise or guarantee of your expected earnings. “
Disclaimers look fairly simple and straight to the point, and because they are straight to the point, you may be afraid to use them. Don’t be – instead, you can soften them a bit, just as long as it is still clear that you are not going to be held liable for someone else’s use of your information.
Before you write your own disclaimer, take the time to read those used by other companies. This will give you more ideas for your own disclaimers, and help you to write one that covers you from all directions.
Proper Use Of Email
The chances are very good that you know how to use email. Email, after all, is becoming the most popular and most widely used form of communication worldwide. As an Internet Marketer, knowing how to use email is as important, if not more important than knowing how to use the telephone. But do you know how to use email properly?
Rule number one is to never, ever send out any spam, or anything that might be construed as spam. Rule number two is to not use your email client to send out mass email. Instead, use an autoresponder. This way, you won’t bog down your ISP, who might actually shut you down because you are bogging the system down.
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Every commercial email must contain your business name and physical address. It must, by law, have instructions for people to remove themselves from your
Online Legal Protection
email list. You have the option of including a disclaimer. If you have employees who use business email, you most likely need an email policy as well. This policy basically lays out the rules for the usage of the company email system, which employees are to follow to the letter.
Do not send attachments in email unless they are expected by the recipient. Also, run your email – especially emails sent out to an opt-in list – through a spam checker to make sure that your message won’t hit the spam folders. Make sure that your virus scanner is set to scan all incoming email.
Finally, use these twenty rules of email etiquette when sending email. These don’t relate to protection, but they will be good for your business!
1. People are in a hurry, get to the point. Emails are not like letters – they are usually short.
2. Answer all emails in a timely manner. Make sure that you’ve answered all of the questions asked.
3. Check your spelling and grammar. Most email clients include spelling and grammar checkers. Use them.
4. To avoid dry emails, make your email personal. Address the person by name.
5. Do not attach files, unless they are expected.
6. Do not write in all capital letters.
7. Do not use the high priority option, unless it really is a high priority.
8. When mailing to multiple people with your email client, use the BCC field instead of the CC field. It is rude to share other people’s email addresses with others.
9. Do not overuse emoticons, and take care when using abbreviations.
10. Do not request read and delivery receipts. People feel that this is an invasion of their privacy.
11. Do not forward chain letters, unless you are forwarding it to people that you know are enjoying them. Be sure to ask first. Never forward virus hoaxes.
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Online Legal Protection
12.Never reply to spam messages.
13. Never discuss confidential information in email. It could be intercepted. Instead, let the recipient know that you have something confidential to discuss, and either ask for a good time to call, or include your phone number and state when you will be available for a telephone call.
14. Always use a subject line that relates to the email message. Don’t try to fool the recipient.
15. Make sure that your email is formatted properly, so that it does not break up in your recipient’s email client. The general rule is 45 to 50 characters per line, including spaces and punctuation.
16. When replying, make sure that you leave the message that the person sent you in the email message you are sending back, for easy reference.
17. Use caution when sending rich text or HTML messages. Not all people want to receive these.
18.Make sure that you are replying to the right person. If the email was sent to multiple people, you may or may not want to use the reply to all features, depending on the nature of the email, and your response.
19. Avoid using words like URGENT or IMPORTANT unless it really is. Don’t use hype.
20.Read the email before you send it. Correct any mistakes, and make sure that it is indeed the message that you want to send. Once it is sent, you can’t take it back.
Protecting Product Rights
The rights to a product are something that most product creators these days – especially creators of information products – worry about. The Internet offers us the ability to find any information that we want – that is what it is all about – the sharing of information. This doesn’t mean that you want to share the rights to your product.
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The first thing you need is a copyright. Copyrights are used on websites and in products – and may even be used in emails. Many people mistakenly think that copyrighting information requires filling out forms and paying fees. This isn’t
Online Legal Protection
true. The fact is that as soon as you write something down or create something, it is copyrighted.
You don’t ever have to fill out a form, or pay a copyright fee, although in some instances, you may want to. This is typically done for hard copy books, music, and other creatives – but not usually done for digital products. This doesn’t mean that it cannot be done for digital products.
The fastest way to copyright something, however, is to add this statement:
Copyright © 2007 by Your Company Name
All Rights Reserved.
That alone takes care of it, although because the person who first writes or creates something owns the copyright, it is important that you have some documentation that indicates the exact date that the product was created, in case someone tries to infringe on your copyright. Microsoft Word does this.
You won’t find the copyright symbol on your keyboard. It is created by holding down the CTRL key and pushing the numbers 0169. Give it a try. It can also be found in the character map, which you will find under your start button > all programs > accessories.
If you have work created for you, it is called ‘work for hire.’ Usually, the law requires that the copyright is automatically transferred to the person paying for the work, when the creator is paid for that work. However, depending on whom you are dealing with, you may want to create an agreement that states exactly when and how the copyright is transferred to you.
Of course, copyrighting work doesn’t necessarily prevent others from stealing your hard work. There are many out there who are not above plagiarism – and this is a problem.
You can use a fabulous website called Copy Scape at http://www.copyscape.com to see if others are using your work. This is a free service. If you find someone else using your work, the first step is to send them an email asking them to remove the plagiarized work. If this fails, send them a registered letter, via postal mail. If that fails, you will most likely need a lawyer to intervene, and you may have to take them to court. Copyrighted by TerryJett.com - 14 -
There are two other ways that you can protect your product rights. The first is a non-disclosure agreement, and the second is a non-compete agreement. These are useful when you have other people doing work on your product. They know
Online Legal Protection
all of your secrets, and without a non-disclosure agreement, they are free to tell your competitors whatever they want to tell them.
You can find many samples of non-disclosure agreements on the Internet, for free. It is a good idea to have anyone who works for you sign an NDA, and have it notarized as well. While this may not stop them from sharing your secrets, it certainly gives you more of a legal leg to stand on in the event that they do.
A non-compete agreement is a little different from an NDA. A non-compete agreement essentially states that the person working for you is not allowed to compete with you or work for your competitors for a certain number of years after leaving your employ.
These are typically meant for full-time employees. They are not usually meant for people who do contract work, because it would prevent them from making a living after their work with you is finished. For these people, and NDA should be used instead. Like NDAs, non-compete agreements can also easily be found on the Internet, and you will find links to both in the resources section of this ebook.
Other than using technology that prevents people from printing or copying your work, or prevents them from seeing programming code, this is really all that you can do to protect your work. Remember the steps for dealing with someone who has used your work:
1. Contact them via email. Request that they remove the plagiarized work.
2. Contact them via postal mail, using registered mail that they have to sign for, so you can prove that they received it.
3. Hire a lawyer, and have them contact the violator.
4. Take them to court.
Be prepared. Court action is not cheap, and neither is hiring a lawyer. If possible, work it out without either of these things, and only sue as a last resort.
Protecting Your Website
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Protecting your website from hackers is crucial – not only for the security of your business, but also for the security of your customer’s personal information.
Online Legal Protection
Hackers know how to break into a website, so to speak, and literally take control of it, and you have to know how to protect yourself, and your customers, from such actions.
Aside from really messing up your site, the most dangerous thing is that hackers can implement viruses that your customers are infected by when they visit your site, and they can take control of your email to send out viruses and spam. Both of these actions can make you liable, if you aren’t careful.
Start by removing any unnecessary files from your server. Even if the files are not viewable on your website, search engines can still find them and index them. That leaves these unused files open to exploitation. Make sure that you are not removing any needed files, and make backups of those files before you delete them.
Keep your other files up to date. This is especially important for script or program files. Just like operating systems, the creators of these programs and scripts often update them to work out bugs and close security holes. Failing to keep your copy up to date is an invitation to be hacked.
Use a robots.txt file on your server. This file can be used to tell search engines not to index certain files, and also not to index images. Images can be searched for, specifically, and this makes it easy for someone else to steal your images.
If you have databases, scripts, or any other sensitive file, it can and should be password protected. Make sure that you are using passwords that are not easy to crack. Files such as these are the ones that hackers really like, so make sure that yours are protected with a strong password.
Don’t think that using the script that prevents right clicking on your page will protect your content. It won’t. People are getting smarter, and they can just as easily go to their browser window, select edit > select all and then edit > copy and capture everything on your page. Instead, use a script that hides your source code completely. Even better than that, use style sheets for your HTML.
If you left click on each file on your server, you will be presented with the CHMOD option. This enables you to set permissions on each file, and it is important that you do so. You can check with your web host or web developer to find out how the permissions should be set. The options are read, write, and read – write. This allows some people to only read the file, while others have the option of reading and writing to the file. Note that changing these permissions may have an adverse affect on some scripts or programs.
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Online Legal Protection
Protecting your sites email is extremely important. As a business owner, you probably have opt-in forms and feedback forms on your website. If you ever receive a strange message from your feedback form, be on the lookout for spammers. It is best to use a script that hides your email address, or to use an image for email, instead of an actual linked email address. These two methods will help to prevent spam software from collecting the email address.
As netizens, we put our email addresses out there in a lot of ways – and many times, we don’t even realize that we are doing so. We sign guest books, participate in forums and newsgroups, and of course we advertise. First, start using a throw away email account, such as a Yahoo account. Failing that, don’t put your email address as you@yourdomain.com. Instead, use you at your domain.com.
Make sure that you change the password to your control panel often – at least once every thirty days is recommended. You should also password any folder that contains set up files, if possible. Some applications won’t work if the setup files are in a password protected folder, but since most applications no longer use the setup files, once the application is set up, this can work – and it does protect your website.
Is Telnet available for your site? If so, turn it off. Most hackers use Telnet to connect to what they want to connect to, and to do their dirty deeds – and by leaving Telnet turned on, you are inviting them to do so. Be sure to ask your web host whether or not you have Telnet, and if so, how to turn it off.
Make sure that your scripts are running from the right directory. You will find that most CGI scripts, Perl Scripts, and PHP scripts are meant to run from the CGI-Bin. This is because the CGI-Bin offers protection from hacks.
Failure to protect your website from spammers and hackers can have incredibly bad results for you. Your site could be shut down. It could be blacklisted. The entire server could get blacklisted as well. Hackers may steal valuable information from your site. Repairing damage will cost you in terms of time, and possibly in money.
Spammers can use your website to send mail bombs from your domain, to send spam from your domain, and to steal passwords and other private or sensitive information. Always make sure that you are doing everything that you can to protect your website.
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Online Legal Protection
Terms Of Use Or Service
You have probably become a member or used websites that actually have a Terms of Use or Terms of Service in place. A TOS, or Terms of Service, is quite different from a disclaimer. While a disclaimer disclaims, a TOS basically states the rules of using your site or service.
There are three main objectives you should have when creating your TOS. The first is that it must be understandable by the average person. A TOS that is full of legal jargon probably won’t do you much good. Use everyday language. The second objective should be to make sure that your TOS is easily found on your site.
Many website owners include the TOS when a person registers for the website. After they have filled out the registration form, they are presented with the TOS, and it includes a checkbox that says that they have read and understand the TOS. If the site does not have any type of registration, the TOS may just be present, but may not require that a visitor gives any indication that they have read or understood the TOS.
In the second case, the words used in the TOS become more important. You must state that just by using your site that the visitor has automatically agreed to the TOS. Ideally, however, you will require your visitors to give some type of indication that they have read and do understand the TOS.
The third objective is to make sure that the TOS covers everything. Remember that this is a document designed to protect you from lawsuits down the road. The TOS should state what could go wrong, and what you will not be held liable for. It should also state how your visitors are expected to behave on your website. This is crucial for community websites, where customers interact with each other.
A Terms of Service agreement is typically used when the website offers some type of service, other than information. A Terms of Use agreement is typically used for information only type websites.
Here is a sample TOS/TOU:
“By using our website you are agreeing to comply with and be bound by the following terms of use. Review the terms carefully, and if you do not agree with them, do not use this website. The terms us, we, or our refers to YourCompany, while the term you refers to the user or viewer of the site.
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Online Legal Protection
You agree to the terms and conditions as outlined in this Terms of Use Agreement with respect to our site. This agreement is the entire and only agreement between us and you, and it replaces any prior agreements you may have had with us, with respect to our site, products, services, and content. We reserve the right to change this agreement from time to time, without notification. The latest agreement will be posted on our website, and it is your responsibility to review the latest agreement.
This site is copyrighted by us. This copyright covers all content, organization, design, graphics, compilations, digital conversion, and magnetic translation that relates to this site. Copying this website, unless otherwise allowed, is a violation of our copyrights, and is strictly prohibited. You do not own any rights to any content on this website, unless it is your own work, such as messages you have written in our forum.
Ourcompany.com and others are our service marks or registered service marks or trademarks. Other product and company names mentioned on this site belong to their respective owners.
You are granted a non-exclusive, non-transferable, revocable license to:
a. Use the site strictly in accordance with this agreement.
b. Use the site solely for internal, personal, non-commercial purposes
c. To print out information from the site solely for internal, personal, non-commercial purposes, ensuring that you adhere to all copyright laws and other policies in your usage of that information.
You are not granted permission to use any information printed from our site in any type of litigation or arbitration, under any circumstances.
Your right and license to access and use this site, including any information or materials on this site, are subject to the following restrictions and prohibitions of use:
a. You may not copy, print (except as expressed above), republish, distribute, display, sell, rent, lease, loan, transmit, or otherwise make available in any form, or by any means, all or any portion of this site or any content and materials retrieved from this site.
b. You may not use the site or any materials on the site to develop any information, storage or retrieval system, database, information base, or any other similar type of resource that we offer for commercial distribution of any kind, including through license, sale, lease, rental, subscription, or any other type of distribution. “
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As you can see, a TOS can get very long. This sample gives you the basics of a TOS, and your TOS should be designed to protect you and your site, specifically.
Online Legal Protection
From here, it may go on to state rules for communicating on the site, and it should also go on to state how you intend to pursue those who violate the terms of service.
Privacy Policy
While a TOS may be very long and drawn out and very detailed, a Privacy Policy is typically more cut and dried. You absolutely must have a privacy policy, and many other sites that you do business with will actually require you to do so in order to use their service – such as a payment processing company for your website.
Here is a sample privacy policy:
“Thank you for visiting our website. This privacy policy is designed to inform you how information is collected from our site, and how that information is used. Please read this privacy policy, in its entirety, before using our website, or submitting any personal information through our website.
By using our website, you are accepting the practices described in this privacy policy. These practices may be changed, and those changes will be posted on the website. All changes apply to practices moving forward, and do not affect the policies used in the past.
The privacy policy displayed here only pertains to this site. We link to other websites, and those websites have their own privacy policies. Our privacy policies do not pertain to their website, and their privacy policies do not pertain to our website.
We collect personally identifiable information, including names, postal addresses, email addresses, etc. That information, however, is only obtained by us, when it is voluntarily submitted by you and our other visitors. If that information is provided to us, it is done so to help us fulfill your request. The information is only used to fulfill that request, unless you give us specific permission to use it in some other manner.
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This site may use cookie and tracking technology, depending on the features offered. The use of cookies and tracking technology are needed for gathering information that includes the type of browser you are using, the type of operating system you are using, and in tracking the number of visitors to our
Online Legal Protection
site. This enables us to understand how visitors use our site, and how we can make changes that benefit our visitors.
Personal information cannot be collected with the use of cookies and tracking technology. The information gathered from the use of cookies and tracking technology on this website is used for internal information only, and not shared with others in anyway that could personally identify our visitors.
We may share information with governmental agencies or other companies if they are assisting us in fraud prevention or investigation. We do this when it is permitted by law for us to do so, or when we are trying to protect against or prevent fraud or unauthorized transactions, or when we are investigating fraud that has already taken place. The information is not provided to any company for marketing purposes.
Your personally identifiable information that you provide is kept secure. Only authorized agents, contractors, and employees, who have also agreed to keep information shared with them confidential, can access this information. Any email or newsletters sent to you through our website are those that you requested, and each one will allow you the option of opting out of further mailings.
If you have problems, questions, concerns, or comments related to this privacy policy or our website, you may contact us at:
Our Company
Street Address
City, Town, Zip Code
Phone Number
Email Address
We reserve the right to change this policy, if we find that changes are needed or warranted. All changes to this policy will be posted on our website. “
Again, you can adopt the privacy policy example to suit your own purposes.
Overall, as an Internet Marketer, you must view everything from different angles. You must consider how information can be compromised, and also consider how your own content and services can be used against you from a legal standpoint. When you see problems that may occur, it is up to you to implement legal policy for your site that is designed to protect you – or to implement security measures designed to protect you and your customers or visitors.
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Online business owners simply must see a bigger, wider picture than an average computer user sees. While you won’t always catch every potential problem, if
Online Legal Protection
you follow the information in this guide, the chances are very good that you won’t find yourself in the middle of a legal battle that pertains to your website or online business.
Your two main objectives should be to protect yourself, and to protect your customers!
This is a “guide” to protecting your business and yourself. The author takes no responsibility and will not be held liable for any losses. You should always consult a lawyer for professional legal help/advice.
=> http://www.resellrightsmastery.com/members/go.php?r=41862&i=l0

77 ways to WOW your business

Disclaimer
This e-book has been written to provide information about selfimprovement.
Every effort has been made to make this ebook as
complete and accurate as possible. However, there may be mistakes in
typography or content. Also, this e-book provides information on selfimprovement
only up to the publishing date. Therefore, this ebook
should be used as a guide - not as the ultimate source of web hosting
information.
The purpose of this ebook is to educate. The author and the publisher
does not warrant that the information contained in this e-book is fully
complete and shall not be responsible for any errors or omissions. The
author and publisher shall have neither liability nor responsibility to
any person or entity with respect to any loss or damage caused or
alleged to be caused directly or indirectly by this e-book.
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Introduction
As a business owner, it’s important to stay ahead of the curve. Profit is
equal to hard work and a whole lot of exposure. In today’s ultracompetitive
climate, the business world is more cut throat than ever
before. While the competition is definitely fierce, there are plenty of
things you can do to make sure your current customers will stick
around, and that potential customers will become life long patrons.
Anyone can sell a product or service, but it takes a special, strategic
plan to sell your wares or services in a unique way that no one will
forget. You really want to WOW your customers and other businesses,
so that you’re ahead of the game and have a unique branding
strategy.
Branding is what makes businesses stand out. Terms like Kleenex,
Xerox, and Whiteout are all household names, but it is because of the
branding that their parent companies have worked so hard to establish
that we equate them with every day items, regardless of the
manufacturer.
Branding helps give your business its own personalized identity, and
will help to ensure that people automatically recognize your company
and its products. This is what larger corporations have depended on to
make them money. But how do you go about branding without
overdoing it? Or, how can a business effectively use branding as a way
to WOW the customers, and crush the competition?
Doing well and making sales is not good enough to become a dynamic,
over the top success in business. As a company and business owner,
you should want to go above and beyond the call of duty and really
WOW people with your company’s mission statement, marketing
techniques, products, and most importantly, customer service.
Excelling is definitely possible with some out of the box thinking and
tactics. Simple changes can make a huge difference in the way you
look at your business and in the way customers will respond to your
advertising. First and foremost, you must define your business and
decide what it is you stand for, what you represent, and how you will
make money. Defining your brand and your company is absolutely the
first and most essential part of success.
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Next, solid communication tactics need to be developed. Here,
communication means advertising, special offers, and email or mailed
newsletters. It also means how you are perceived by others via your
website. You will also need to market and promote your products and
your company. All of these elements combined should be fine tuned to
your company’s identity, and with what your customers want. Utilizing
the Internet to the best and most effective ways possible is also a
must.
If you can get creative with the things people are looking for in
businesses today, you can easily change the perception of your
company through not only your customers’ eyes, but through your
own eyes as well. Here are some insightful and helpful tips, tricks, and
tactics to help five your business the WOW factor:
1. Professional looking and professionally functioning websites are
essential. Don’t simply use a template-style, generic website to
sell your products. Today’s Internet savvy shoppers know what a
polished website looks like, and they are much more likely to
buy from them. They also know what a generic, unimpressive
one looks like, so make sure yours is professionally done. Make
it easy to navigate and make it look good so people will be
attracted to it and want to make a purchase there as well as
return at another time. Also, ensure you have a reliable hosting
company to reduce downtime, which will result in lost sales.
2. Come up with a creative tagline. Many companies use taglines as
a method for people to remember their name. For example, the
cereal Wheaties is known as the “breakfast of champions.” The
breakfast of champions part of the brand name is simply the
brand’s tagline, but it is widely recognized and makes that
particular type of cereal stand out.
By creating a tagline, Wheaties has developed something
unique, and something that will stand out in peoples’ minds.
Brainstorm a few taglines of your own until you find one that
really defines your brand or your company. Then, add it
underneath your logo on as many different things as you can
including the website, business cards, and printed materials.
3. WOW them with your logo. A logo really does have an impact on
the way people perceive a business. Something that is colorful,
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not too overwhelming, yet creative is what you want. A company
name is there to do its job, but nothing has quite the impact like
a cool logo.
Think of what your business stands for, what you’re selling, and
what people are looking for. Then, work around those ideas to
come up with a creative, edgy logo that really stands out among
the crowd. Twitter is a good example of a new logo that is
already highly recognized due to its creativity and simplicity.
4. Market outside the box. Don’t just offer your customers emails
with coupon codes. Think of some new, creative ways to send
them special offers. Whether it’s through charity donations,
fundraisers, or a word of mouth campaign, there are ways to get
people to make purchases without using traditional methods.
Contests always seem to do well, so think of something that
relates to your business that will also get people interested in
what you have to offer. You have to make everything look
appealing to the customer, while still remaining focused on your
own goals and getting the word out about who you are as a
brand.
5. Stay fresh. Don’t ever let your website get dull or stay full of old
inventory. Try to update your items and products as much as
possible. If the business is only offering one thing or is offering a
service, then try to take new approaches to the website every
couple of months. Develop a “sister” product for the main
product so that people will want to buy its companion. Updating
with new content and a new look works wonders for any
business, since people are always looking for something new.
6. Viral videos mean massive sales. So many brands and
companies today have opted to use viral videos as a means to
get new business (take the Burger King franchise for example).
Come up with a cool new video, whether it’s funny or just plain
outrageous, and then distribute it on the web.
Make sure you’re reaching out to the niche group that your
business appeals to. Take skateboards for example. You wouldn’t
produce a wild skating video and then post it on a needlepoint
website, would you? No matter what the video entails, try to
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stick with the types of websites and businesses you already
pander to. People will respond to the video if they know what
you’re selling and why.
7. Social media works. Websites like Twitter, Facebook, and
MySpace work wonders for businesses. Get your name out there
by becoming friends with customers on these sites. You can use
the social media networking websites to help spread the word,
announce sales, and launch contests.
Word of mouth is and will always be the best form of advertising.
Thanks to the new social networking sites, you can reach
thousands of people in a matter of minutes, which translates into
a personal aspect for your customers, and much more business
for you.
8. Blog, blog, blog. Blogging is a super-effective way to get people
involved in what is happening with your company. Post an
updated blog on the home page and watch how quickly people
will respond.
Most people enjoy the voyeuristic aspects of blogs, so use this to
your advantage and write about updates, happenings at your
company, new products, and upcoming promotions. Make the
tone of the blog lighthearted and fun, and try to keep it as
updated as possible. While daily may seem impossible, it really is
best since it will keep your patrons interested in what is
happening on a daily basis, and kind of “reel” them into the
inner-workings of the brand.
9. Be there. Customers want to deal with businesses that have
someone there for them whenever they need them. Whether it’s
through live chat, personal email correspondence, or by
telephone, customer service is the key to success, hands down.
If a customer has a need or a question, they want to be able to
know there is someone available to help them whenever they
need it. Be sure you make yourself or your company available
for customers. This can be a slow process, using emails only
initially, but ideally a 1-800 number would be best so that people
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can talk to a real live person.
10.Positive attitudes work. While it might seem as if things can get
overwhelming most days, maintaining a positive attitude is a
must. Whether it’s with employees, your business partner, or
just with yourself, try to be as positive as you can. Sure, things
will be frustrating at times and there will be days when you’re
overloaded, but negativity really does reflect on your business.
People know when the “tone” of things are not the way they
should be. Try to be happy and make sure that attitude reflects
in your brand and in your website’s overall theme.
11.Make the benefits clear. Don’t just say, “hi, we’re the Acme
Company and we sell widgets.” Customers can get just about
any item anywhere they want to. But by defining the actual
benefits of that item, people feel much more confident in sticking
with you. Highlight the positive benefits of your products, and
make sure these are emphasized in as many ways as possible,
through advertising, on the website, or with word of mouth
campaigning.
12.Don’t just announce the benefits of our products or services, but
point out their unique features as well. Think of several things
that make your product unique. This is what a Unique Selling
Proposition is; it not only talks about the benefits of a product,
but it also points out what makes that product stand out in a
crowd. Is your cereal crunchy or is it extra crunchy and stays
that way in milk? Does your glue stick, or does it stick to any
surface instantly? Adding these little unique traits to the
branding is what draws customers in and makes them intrigued.
13.Look at the competition. While it’s obvious you’re focusing on the
business and the tasks at hand, don’t lose sight of the
competition. See what they are offering, find out who their
customer base is, and decide what tactics they are using
effectively that you might be able to revamp and use. Knowing
who your competitors are as well as what makes them
successful will give your business a whole lot of ammunition and
a new perspective on how to do things.
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14.If the product or service doesn’t seem unique now, find
something that will make it unique. If you feel as if you’re only
offering the same old same old, then think of different angles to
your product that you might not have thought about before.
Brainstorm and write down a list of adjectives that describe your
business. Then, take those words and play on them with taglines
and features that make your product unique. It might not seem
as if you have something unusual to offer initially, but with a
little of bit of out of the box thinking, you can put a “spin” on
your product so people will be interested in what you’re offering.
15.Surveys can work for you. Don’t be afraid to ask customers what
they think of your website or your company. Use online survey
providers or email based surveys to get a feel for what the
customers are interested in, what they like and dislike, and any
suggestions they can make to improve the site. These surveys
can be an invaluable resource to help you get a better hold of
your marketing niche and style. Customer feedback is one of the
most valuable tools in your arsenal.
16.Sometimes improvements are needed, and it is something every
business should just accept, and then change. If you’ve wracked
your brain and simply cannot think of something that makes
your product or service stand out from the crowd, then you may
need to sit down and come up with ways to improve it. Develop
your product to appeal to more people, and add something truly
unique in order to make it better. Sometimes, things are simply
what they appear to be, so you have to literally change the way
it’s made, developed, and sold to make it a success and give it
the WOW factor.
17.Emotions can be your friend. Think about what you have, and
then take it to a whole new level by injecting some emotion into
the equation. Whether it is a very emotional customer
testimonial about how the product changed someone’s life, or
just inserting some funny humor into your website, emotions are
a great way to reach customers. Be wary not to overdo it, but
don’t be afraid to get a bit sappy, happy, or even insert a little
bit of fear into your marketing scheme. Of course, with the fear,
you’ll want to make it so that the customer will fear they cannot
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live without your product!
18.Don’t be afraid to stomp the competition. You want to make your
competition practically invisible to customers. If this means
going all out to ensure that you’re number one, then by all
means do it. While it’s nice to belong to a network of similar
businesses, in the long run and at the end of the day, everyone
wants to be number one. This means your business, too.
19.Cross functions always add appeal. Don’t just sell your product
for its face value. If you can think of other ways it might be
beneficial, use that to your advantage and add that to the
marketing plan. Come up with ways that everything you sell has
a dual purpose so that it reaches an even broader customer
base.
20.Freebies entice buyers to make a purchase. Some companies
cannot afford to give away free products, but sometimes this is
the most effective way of marketing a new product. Whether it is
a free sample, or by giving away a gift with purchase, etc, free
stuff often gets people interested in the website and what the
company has to offer. Promotional material is also a good way to
advertise, but studies show that giving away the actual product
itself for free really entices people to buy and learn more.
21.Figure out what people lack or what they need. As a new
business, or one that is already established, a great way to stay
ahead of the game is to look for and pinpoint a gap in your
particular industry. What is it in your line of work that customers
are missing? What has not been sold yet or could drastically be
improved upon? The best way to stay unique and be successful
is to fulfill a want or need that has not been fulfilled yet.
22.Guarantees offer customers security. If you can offer a money
back guarantee on your products, you’re giving the customers
serious peace of mind. While this is not something unique, it’s
still a lot more than many sellers can give people, particularly
smaller businesses who sell their items strictly online. By giving
peace of mind, you’re letting people have the option to back out
of a sale later on. Odds are they won’t, but the security in
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knowing they can get a refund will encourage them to buy from
you.
23.Printed material is good. Business cards, letterhead stationary,
envelopes with the logo, pens, and other promotional material all
make an impact. When people see something enough, they tend
to remember it. If they haven’t checked it out yet, they will once
they see it several times.
24.Protect your individuality. Make sure that whatever your unique
product is cannot be easily copied. Whether it is a hard good or a
creative endeavor, be sure you’re able to either have it patented
or copyrighted against thieves or people who want to try and
duplicate what you’re offering.
25.Pack a punch. Don’t just say you guarantee delivery of
something at a certain time, or you’re the best in town. Your
Unique Selling Proposition needs to leave a strong impact and
should make sense while still sounding excellent. Come up with a
way to spin your uniqueness and reach out to people looking for
exactly what you are offering.
26.It’s all about the why. You must remember that customers are
asking, “Why should I buy this product from you and not
someone else?’ Anyone can offer basic items, but it’s important
to remember to consider that most people are wondering what
makes your items worth it to them to buy.
27.KISS. You remember the old adage, Keep it Simple, Stupid. This
is true for marketing. If you’re looking for an effective way to
reach people, keep in mind that being as basic as possible is
often the best way to do it. Too much going on can cause
confusion and turn people off. Come up with a logo, come up
with a tagline, pinpoint your USP, and then sell the heck out of
it. Don’t overdo things to the point where you turn people away.
Just get the message out there, and let the product do the rest.
28.Google is your friend. Many people won’t click on the second or
third page of search results in Google. This is why it’s imperative
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that your website be the first ten of a search result on the page.
Use keywords and SEO (Search Engine Optimization) to help
boost your results. Remember it’s all about exposure, and
coming up top in Google is about as good as it gets.
29.Keywords are important. Speaking of Google, sit down and
comprise a list of keywords to describe your business. Try to
think of as many as possible so they can be included in your web
content. The words you choose are the same words people will
be typing into the search engine when they’re looking to buy
exactly what you are selling.
30.Enthusiasm is contagious. Be as excited and enthusiastic about
your business as possible. People take notice of these things and
know what you’re thinking when you project an air of happiness
and enthusiasm about the services or products you have. From
your body language and facial expressions to the way you speak
to others and how your words are portrayed in emails and on the
website, it is something that cannot be ignored.
31.Stay with the times. Remember that technology is constantly
changing, and so is the World Wide Web. Many businesses have
a fatal flaw of not keeping up with the latest and greatest. By
staying abreast of what is happening with marketing techniques
and websites you can use to your advantage, you will definitely
have a leg up on the competition.
32.Hit the streets. Online advertising is a wonderful way to spread
the word, but actually getting out there does wonders. Make
flyers and other printed marketing material and pass them out at
events related to your business niche. Attend marketing
functions such as business fairs and other networking events.
Spread the word to as many people in person as possible, and
your company recognition will spread like wildfire.
33.Free shipping is always appreciated. If you can offer free
shipping even if it’s only on orders over a certain total, then try
to do so. One of the main deterrents for people buying online is
that they have to pay a large shipping charge in order to get
their items. Free shipping motivates people to purchase your
- 12 -
products.
34.Think about your target audience. Do some serious soul
searching and try to figure out your business’ customer
demographics. Knowing your target customer base will really
help you hone in on the product you are offering. It also gives
you a better idea of where and how to advertise, so that you’re
reaching a group of people who will truly be interesting in buying
from you.
35.Give affiliates new incentives. Everyone involved in online selling
knows about affiliate programs. You should always try to keep
the incentives fresh for your affiliates otherwise they will not
stay motivated to help get sales. Affiliate programs are some of
the most effective ways to market, so be sure the programs you
offer stay fresh and fun. Make it competitive so that they will
strive to get as many turnovers and sales for you as possible.
36.Entice your buyers. Think of some ways you can “tease”
customers into becoming loyal buyers. Think up creative
marketing plans like freebies with purchase, contests, monthly
email newsletters, and customer testimonials that will get them
thinking about buying from your website. Always know that
there are potentially thousands of new customers ready and
willing to buy from you, they just haven’t discovered your
business yet!
37.Follow up. When you have new customers, be sure to follow up
with them by either sending an email and asking for their
feedback, or even better by calling or sending them a personal
email or letter. Following up with customers shows you care, and
gives them a reason to become repeat customers. It also
encourages people to tell others about the business since you’re
going above and beyond what many companies do. This in itself
lends to more word of mouth advertising, for free. Postcards are
another good way to ask for feedback.
38.Check your stats. Be sure to use some kind of conversion rate
tracking software or other statistical tracking software to see
where your customers are coming from and what they’re buying.
- 13 -
These stats can be invaluable in honing in on your marketing
strategies, as well as what is working well for your website and
what is not. Statistics open your eyes to things you might not
have thought about without that tidbit of information.
39.Create a community. Don’t just be the judge and jury when it
comes to your business. Add a community to your website like
forums or live chat that gives the customers a chance to talk to
you and talk amongst themselves. This gives them a sense that
you really do care about their opinions, and it serves as a
meeting place. If your website becomes a common ground for
people to talk, they will return often and see what new things
you have to offer.
40.Go for the gold. While heading towards the individual consumer
is often the most common way to market your products, don’t be
afraid to go for the gold and reach much larger buyers such as
other businesses who might want to buy your product in bulk.
Depending on what you offer, you may have something that
other businesses can use. Go after some larger accounts and see
where that takes you. If you can get bigger buyers, you’ve
automatically just gained tons more exposure.
41.Yes results in more yeses. If customers respond to particular
offers more than others, the odds are that they will continue to
do so. Stick with what works. Don’t be afraid to try new things,
but remember that most people are creatures of habit and will
come back and buy more if you continue to offer them the same
deals or similar promotions on a fairly regular basis.
42.Befriend other companies. Sometimes, partnering up can be
extremely beneficial. Find other niche markets and business who
do not sell the same things you do (obviously), but offer
something to compliment what you do have. Then, work
together and see if you can form some kind of partnership.
Often, customers like to see that companies are working with
other companies, as it gives a sense of stability, security, and
prominence. Talk to other businesses and see if you can come
up with a “you scratch our back and we’ll scratch yours” plan.
- 14 -
43.Revamp, regroup, and redo. If things are not panning out as you
expect, it’s time to sit down and take a long hard look at what
the business might be doing wrong. Think about all of the places
your company is advertising, the things you’re using as
marketing tools, the price of your items, and the target
audience. Then, strategize so that everything is a bit more
pinpointed to how you want it. Often it takes several attempts
before a marketing campaign or idea is truly successful.
44.Don’t give up. In reference to #43, it’s important not to give up.
Thousands of Internet businesses fail because the owner simply
waves the white flag and is not willing to try something new.
Remember that online businesses are constantly changing, so
you need to change with the tides. The odds are that if
something is not working out the way you planned it is because
you are behind the times or not up to par with what your
customers truly want. This is why it is so essential to understand
the mind of your customer base.
45.Never accept that business simply “slows down.” While the
economy definitely ebbs and flows, as a business owner you
cannot afford to have a lax attitude towards your overall sales. If
things are slowing down, find out why and then do something to
change it.
Do not just accept that sometimes business slows down and that
things will pick back up eventually. If you have this attitude, you
run a very dangerous risk of losing out on new business, or
folding completely. People who just accept that sales are low for
the month or even the year often fall into a pattern of not caring
enough about their marketing to try harder, and thus they are
losing out on money that could still be coming in.
46.Cut overhead costs. If at all possible, keep the overhead costs as
low as you can. Spending too much on things like fuel, office
supplies, and long distance calls can cut into your overall profit.
Think about ways to save money while still being able to get the
job done efficiently. Some businesses will spend way too much
money on frivolous things or go all out on a business meeting
- 15 -
only to realize they really did not have that extra cash to spend.
47.Use every difficult event as a new opportunity. When things start
to get frustrating, instead of considering them a hurdle, think of
them as a new opportunity. It’s easy to get suckered into a state
of depression or frustration when things are not at their best,
but try to use those times to learn so you can better the
business as a whole. Do not forget to thank your customers as
well. Thanking customers shows you appreciate their business,
and makes them want to stay loyal.
48.Each lead is an opportunity. Remember to follow up with every
lead you generate, whether it is a small, individual customer or a
large account. If you ignore your leads, you will miss out on
sales and new opportunities. Come up with ways to organize
your leads so you can keep track of them as well as contact
methods and dates of follow up.
49.Color is your friend. Think about the color scheme of your
website, and do a bit of experimentation. Change up the
background color, text color, and other colors on the site. Then,
do some tests and see how people are responding. Color actually
has a big impact on peoples’ perceptions and how they view
things, so keep that in mind when developing your website.
50.Make life easy for your customers. Make sure your website is
easy to navigate, and that things are easy to find. If people can’t
find what they’re looking for within the first couple of minutes,
odds are they will move on to another website. By revamping
and making your site simple to use, you’re doing yourself and
your customers a huge favor.
51.Shopping shouldn’t be a chore, but should be an enjoyable
experience. Pick out an excellent cart software program that is
easy for consumers to understand and use. But the cart should
go above and beyond this, and should also have extra features
like showing a small photo of their item in the upper area of the
website, along with pricing and ongoing price totals. Finding and
implementing a great shopping cart will really make a difference
for a lot of people in choosing your business over someone
- 16 -
else’s.
52.Reward your customers, and they will reward you. Points
programs, rewards cards, and other types of similar programs
will entice people to become return customers. When consumers
are offered something for their purchases, they will usually
spend more. Think up some creative ways to offer your
customers freebies with a purchase or some kind of rewards
program that allows them to accumulate “bucks” or points for a
free item. Come up with some unusual and fun ways to promote
it and watch your profits rise.
53.Live feeds keep people abreast of the goings on in your
business. Give people the option of subscribing to live feeds or
RSS updates if they wish. That way, whenever you post updates,
people will get them immediately. Sometimes people do not
check their email accounts as often as they are online, but with a
live feed, they can see instantly if there is a sale, promotion, or
other exciting happening within your company and make a
decision to purchase.
54.Up-sell if possible. When people come to the website to make a
purchase, it’s always good to try to up-sell them with either a
larger size or additional products, depending on the
circumstances. Create a pop up or a new page that will entice
customers to want to buy a companion product, multiple
products, or a larger size of whatever it is you’re offering.
55.Endorsements are awesome. While it might seem like a pipe
dream to find a celebrity or someone famous to endorse your
business, it is possible. Do a little bit of homework and try to sell
your business’ idea or products to mass media markets. Once
they get a hold of it, follow up with them and find out if any of
their clients like what you’re selling. If so, you might be able to
drum up a famous face to give a testimonial or tell the world
they like your company and your products.
56.Mission statements and philosophies guide the way. As a
business owner, it’s almost a must to have a mission statement
written that everyone involved with your company should live
- 17 -
by. Think about what you want your company to be, your goals,
and your ethical stance. Then, develop a mission statement that
identifies who you are as a company. Keep this business
philosophy in mind, and apply it to everything you do. This helps
to ensure that everyone is on the same page and that you’re
staying true to your principles.
57.There is no such thing as bad press. Use PR to your advantage
and try to get as much free advertising as possible. Whether it’s
local magazines, newspapers, or mailings, try to expose your
business to as many people locally and nationally as possible.
Pubic relations advertising in any format is positive.
58.Research and compile. Do as much research as possible on the
following things: what is your customer base comprised of, what
do those customers look for and want in a product or company,
what do your competitors use to make them successful, and
other aspects. Make notes on your findings, and compile data if
possible. Then, use this research to your advantage to key in on
the things you can improve upon or change.
59.Nothing stays the same. Remember, in business and in
technology, nothing remains the same, and things are constantly
updating. This goes for your website, your products, your
contact methods, and the way you advertise. As things change,
you should be changing with them so you’re not left behind.
Look at trends and pay careful attention to what is working for
other companies.
60.Define your benefits as clearly as possible. Don’t just say your
business is open 24 hours a day; say it’s open 24 hours a day,
so that the customer can get moving and continue on with their
day. By adding a little bit extra explanation, you’re more clearly
defining the benefit of your products or services.
61.Prepare for complaints and how to rectify them. If a customer
complains, it is very important to have a game plan in effect
ahead of time for how to deal with them. Sometimes, full
refunds are not feasible for every little complaint while in other
cases they might be.
- 18 -
Some companies go above and beyond and give customers
oodles of freebies to make them happy. This is entirely up to
you, but no matter how you handle it, its essential that there is a
protocol put in place in advance so you can protect both your
customer and your bottom line.
62.Mix it up. This goes without saying, but don’t just stick to one
form of advertising. Banner ads, pop ups, viral videos, flash
videos, mailings, email newsletters, and many other methods
should all be used in conjunction if possible. If you choose only
one method, you’re limiting your leads and the number of people
you reach.
63.Be aware of advertising costs. While marketing as mentioned in
#62 is important, don’t spend more money on advertising than
you’re bringing in. Do a very careful assessment of all
advertising and make sure it’s fruitful. You can do a wide variety
of analysis on your advertising and how well you’re doing, so you
can cut certain things or decide where to place more money and
where to cut back.
64.Tell your story. Write a thorough and entertaining “about us”
section for the website. Give people a better insight into your
customer, how it was formed, and what you are passionate
about. This makes people feel connected to your business and
gives them a sense of confidence so they have a background on
what you do, and where you came from. This is quite an
effective way to reach out to people, particularly new customers.
65.Reinvent yourself. If you have a brick and mortar business along
with your Internet business, make sure the shopping experience
is better than anything your customers have experienced before.
Free coffee, a nice interior, and entertainment for people while
they shop all make it something that they will not forget. When
the hub store or main physical store offers a nice memory for
shoppers, they will want to tell others they know about your
business. This results in a WOW factor that goes above and
- 19 -
beyond just a nice website.
66.Never promise what you cannot deliver. If you have the Unique
Selling Proposition, and have created a terrific tagline, you must
also make sure that the product itself delivers. Never advertise
yourself as something or someone who cannot give customers
exactly what they expect. This is why product and/or website
development is absolutely essential.
67.Stay consistent. Be sure the tone of all of your correspondence,
your website, your customer service and the people who work
for you all maintain the same code of ethics and keep the same
tone throughout any dealings with customers. People will shy
away from companies who seem “unstable” because of the way
they handle things. Consistency is key when it comes to
interacting with others and with how your company portrays
itself.
68.Be reliable. While this tip shouldn’t have to be mentioned,
unfortunately a lot of smaller businesses have a difficult time
with it. You can be above the fold by staying reliable in your
communications and your dealings with customers. They should
be able to expect email replies quickly every time or be able to
reach someone via the 800 number when they call. Reliability
builds branding and more importantly, your company’s overall
reputation.
69.Don’t just try to corner a niche, but instead create your own.
Niche marketing really is the way to go, and it’s what makes
certain businesses much larger and do much better than others.
There are literally thousands of business out there, all claiming
that they own the niche they’re selling in. By coming up with a
brand new niche, you’ve automatically become number one and
have cornered the market.
70.Dream up a mascot. Aflac’s white duck has made them instantly
recognizable. This also goes for brands like Frosted Flakes (Tony
the Tiger), Puma, and many others. If you can associate an
animal or other figure with your business, you’ve branded
yourself in a way that no one can duplicate. By making
- 20 -
everything about your company unique, you’re stomping the
competition while broadening your horizons in terms of customer
potential. Mascots make people feel happy and comforted, which
is always good for business from a psychological standpoint.
71.Offer an address. Never have contact information on your
website without offering an actual physical address. Even if you
sell exclusively online, never omit a real address so that others
can see you are operating out of a real place and not a PO box.
Some merchant account providers will not even allow businesses
to accept credit cards without providing a real physical address.
This gives people a feeling of confidence and it shows that you
are legitimate. Home addresses work just as well as business
addresses, as long as it’s something that people can send
correspondence to.
72.Accounting counts. If you are not a CPA or are not familiar with
accounting procedures, it is absolutely essential to get one. You
don’t have to pay a licensed CPA if you cannot afford one. Get
some good software and use it to track all of your expenses and
income. Without this vital part of any business, you’re simply
spending money without knowing where it’s going. It is also
necessary for tax purposes so keep this in mind as well.
73.Avoid spam. While email lists are terrific, and newsletters can
get the word out, do not overload your customers with too many
emails. People will soon consider this spam, which is an
automatic turn off. Instead, try to make all of your email
correspondence as thorough as you can and pack as much
information into it as possible. Include links so readers can easily
get to sales and products pages. Then, limit this correspondence
to a few emails per month. Every week or especially every day
emails make most people leery and they will usually unsubscribe
anyway.
74.Aspire to grow. Don’t limit yourself to one product or service.
While initially this may be great for niche purposes, but as you
expand and your customer base increases, it is time for the
business to also expand your product line or the level of services
- 21 -
you provide.
Remember that businesses have to adapt, and so your business
should grow, too. People like change as long as it is positive, so
there’s nothing wrong with expansion. This goes hand in hand
with the positive attitude you should be having. By growing and
adapting, you’re showing the world your company is ready,
willing, and able to move up and into the clouds.
75.Reserve some private space. If you’re a small business but you
have an office, make sure you either have your own private
office or your own office at home. This way, you’re able to focus
and function without interference. It is almost impossible to give
things your absolute best when you experience interruptions.
Make time and space for yourself as a business owner so you
can do the best you can each and every day.
76.Build some backlinks. Try to build up backlinks in your website,
that way you’re staying at the top of the search results. Learn
about SEO and other Internet marketing techniques so you can
make sure that your website is as effective as possible, resulting
in more hits and more sales.
77. Landing pages result in more sales. Create a truly amazing
landing page. Landing pages are the first thing most people see
when they click on the search result link. The landing page
should contain a headline, tagline, your logo and/or mascot, as
well as bulleted points about your business and/or products.
These bulleted points will give customers a breakdown and the
specifics of the many benefits you have to offer. With a great
landing page, you can turn a simple curious click into a real,
tangible sale.
Conclusion
The world of business is extremely competitive. You want to make
sure that WOW factor is maintained throughout the life of your
company.
- 22 -
If you can establish a brand, you’ve already got customers coming to
you for your products. By highlighting what makes you unique, you
garner curiosity from potential customers, who more often than not
will buy from you. Once this happens, it is essential that your product
and customer service stands up to the many claims you’ve already laid
out there.
If you can do this, you can keep lifetime customers, and continue to
bring in new ones. This is how businesses become successful and stay
successful. Longevity with customers really is the key to making
money and to making sure you’re a WOW business and not just
another faceless company amongst the many other clamoring for
customers’ business.
To download more books like this and more go to
=> http://www.resellrightsmastery.com/members/go.php?r=41862&i=l0

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